structured settlement selling
sell a structured settlement
As for Structured Settlement Customers usually do not purchase due to product advantages. They buy because they understand some of the benefits of those benefits.
Unfortunately, most marketing and sales messages talk about the benefits and let the customer himself try to find out what benefits from those benefits. As if you are asking your customer to do the hard work for you.
You will gain more customers, and more quickly, if you show the benefits of using your product rather than the advantages of the product.
The art of selling is an important life skill in life, no matter what the nature of your business, you will need to market yourself and market your business in order to achieve the desired results as required. The great thing is that mastering the art of sales is an acquired skill and anyone can learn it. You can also by applying and practicing them become a professional seller.
The secrets of the sale are not owned by anyone, but are acquired by every seller who wants to make a name for his work. Take the initiative to create your name yourself. Follow this interesting article on sales art with us.
1- Know the difference between benefit and advantage
An advantage is what is known as a product or service.
Utility is the thing that means the customer or service that means the customer. For example:
* Error: This car has a safe roof for rainforests. ( Feature )
* True: This car keeps your family safe. (Benefit)
2- Use a rich but understandable language
Customers will remember the benefit longer and easier if you explain to them using easy and strong words that evoke passion. This is known as the "art of persuasion".
Example:
* Error: this roof provides protection in the event of a rollover accident.
* True: If this car overturns, there is a great chance that it will come out unharmed.
3- Avoid humming words without meaning and terms
Nothing filters the emotion more than using excessive clichés or technical terms.
Example:
* Error: The robust implementation of Protocol 80210.
* True: You can call practically anywhere.
4- Keep the list of benefits short
Most people can keep two or three thoughts in their temporary memory at once. Long benefit regulations only confuse.
Example:
* Error: here are the top ten benefits of using our product.
* True: The two most important things to remember.
5- Confirm what is unique to you and your company
The general benefits of your product may persuade a customer to buy.
But you don't have to use the benefits that set you apart from your competition!
Example:
* Error: Our software makes you more productive.
* True: Our customers recorded a “mean” decrease of 30% in expenditures, which is almost twice the industrial average.
6- Make your benefits realistic and specific
Customers ignore the theoretical and explained benefits by using unclear circumstances and characteristics. Realistic and specific benefits are more convincing and keep in mind.
Example:
* Error: We can radically reduce inventory costs.
* True: We reduce inventory costs 25% on average.
It is worth noting, dear visitor, that the more you love your product, the more people like it. One of the amazing things in the world of sale is that you can convince anyone of your product once you love it! Even more surprising, the more admiration, passion, and passion for your product, the more people care about you and your product. Sales experts stress the importance of this.
Everyone should know that customers make emotional decisions about the moment of purchase.
The best recipe for killing your product is: to sell products to people without triggering their emotions. You must use all the emotional effects such as: attractive images, enthusiastic tone of voice, and colors that evoke the minds. Reduce logical information, as you do not explain a scientific lecture!